At Deep Eddy, Vodka is for fun. But nothing gets in the way of fun like a day of work. So we enlisted Ashley Park to launch a fake business conference that blocks your calendar so you can daydrink with friends…all on company time. The integrated digital campaign featured an official-looking Eventbrite page with a calendar block, a day-of live stream and local activations at bars across the country where people could “work remotely.”

Thousands RSVP’d and an integrated PR effort garnered $8M in earned media. It was featured in Adweek and LBB.

AD: Ben Estus
CW: Bryson Schmidt
Director: Rich Downie

When Lyft introduced rideshare to Vancouver for the first time, they did it by acting like a local. By knowing the best places to get dim sum, acknowledging the brilliance of the Japadog and finding a silver lining in 192 days of rainfall per year.

The integrated launch included broadcast, social and out-of-home and quickly turned Vancouver into one of Lyft’s top-five most successful markets.

CDs: Michael Anderson and Kevin Dunleavy

Director: Aaron Ruell

We launched YETI's newest line of drinkware by raising a bottle to the toughest jobs on the planet. The integrated campaign included broadcast, social, digital, print and an immersive 360 video, and within a year of the launch drinkware surpassed coolers to account for the majority of YETI sales.

The campaign was part of an ongoing effort for the brand that saw YETI grow from a $30 million startup to a publicly-traded, billion-dollar company in just three years.

AD: Tim Cole, Riley Shine

Director: Renan Ozturk

A short film made with friends about a recently laid off Creative Director who plunges into madness while wrestling with the existential angst of how to announce he’s #OpenToWork on LinkedIn. (Possibly inspired by true events).

Director: Carter Pagel
Writer: Me
EP: Ron Rendon
DP: Andrew Baird
Editor: Evan Linton

Featured on Campaign and Ideas We Love.

You know what they say. Every time a bell rings…you get to make a national holiday campaign for the country’s largest video game retailer with your favorite Swedish director. At least I think that’s how it goes?

AD: Kristi Flango

CW: Alf Zapata

Director: Ulf Johannson

We helped GameStop promote the season’s top gaming titles while reminding fans that inside every store, you’ll find someone that is just as obsessed with gaming as you are. No joke.

We also did a series of shorts with actor Jibrail Nantambu from the Halloween films. Meet Game Cop.

AD: Kristi Flango

CW: Alf Zapata

Director: Zach Math

We created an ongoing, integrated campaign for Shiner with out-of-home, social videos and digital activations to take the little brewery from Texas national. The work helped it expand into 14 new states, achieve 120% growth in sales and become America’s #5 craft brewery.

The campaign was featured in Communications Arts Advertising and Typography Annuals, Communications Arts Webpicks, The National Advertising Federation Awards, The OBIE awards and The Shorty Awards.

Wicked Ram IPA is the wickedest thing to ever come out of Shiner, Texas. Which, truth be told, makes it pretty tame. We used real Shiner residents to portray this not-so-wicked brew.

The campaign successfully launched Shiner’s first IPA and was also featured in Archive.

AD: Allie Nordstrom

Director: Ben/Dave

We promoted YETI as the perfect gift for Father's Day by reminding people to be thankful for the wild dads they don't have.

AD: Kristi Flango
CW: Elliot Nordstrom

Featured in Archive.

Look at any vodka ad from the past decade and you’ll see a party you don’t really want to be invited to. So pretentious. So polished. So…not fun. So when we developed a new brand for Deep Eddy Vodka, we went human and approachable by reminding people that bourbon is for drinking, tequila is for trouble, but vodka…vodka is for something greater. Vodka is for fun.

In its first year the new brand campaign helped Deep Eddy maintain sales amid a category-wide slump, increase followers by 180%, improve engagement across social platforms by 300% and support the successful launch of the brand’s first line of canned cocktails.

AD: Sarah Wallace Carr
CW: Ian Fairbrother,
CD, Design: Howard Shows
Photographer: Alex Lau

Behind every good indie band is an even better indie beer. We sidestepped big corporate mega festivals to make Shiner the official adult beverage of eclectic gatherings like Austin’s Fun Fun Fun Fest.

Featured in Communication Arts and Archive.

Words can’t describe what it feels like to receive the perfect holiday gift from GameStop. But a bloodcurdling scream can.

AD: Kristi Flango

CW: Sarah Weigl

Director: The Bobbsey Twins

The Hopper Flip is ready for whatever you throw at it. Or into it. We introduced YETI's newest soft cooler with a little help from the band Shovels and Rope. It soon became YETI’s best selling soft cooler.

AD: Kristi Flango
CW: Kevin Dunleavy
Director: Jeff Bednarz

McCoy’s doesn’t have typical home improvement customers. They attract build-anything, do-it-all semi-pros who know their asphalt grinders from their elbow anchors. So we created an integrated digital campaign to show that at McCoy’s, we get that these do-it-yourselfers do it a little differently.

AD: Sarah Wallace Carr
CW: Bryson Schmidt
Director: Berndt Mader

KUIU makes high performance ultralight gear for hunters, by hunters. To launch their first brand campaign, we created a short film to remind the world exactly what they’re here for.

AD: Ian MacGillivray

CW: Daniel Forte

Merrick makes premium, all-natural pet food for the best dog ever — yours. We took these fan videos and gave them the full Westminster treatment. Because your pet deserves nothing less.

Recognized by The One Show.

Austin was one dozens of cities in the running for Amazon’s HQ2. We didn't make the cut...but we did realize that we could make Amazon’s robot assistant apologize to every city that didn’t get picked. Ours included. I was part of an extended team that helped bring this idea to life.

Featured on FastCompany, ADWEEK and NPR.

CD: Sarah Weigl

Banks should believe in you — not bet on you. So we made this friendly reminder that Texas’ Frost Bank has been putting people before profits for 150 years.

AD/CW: Daniel Burke

Director: Sean Meehan

We've always been big fans of Austin's Howler Brothers. So when they asked us to help create a brand book to articulate their unique vibe, we had no choice but to heed the call. The end product was packaged with limited-edition clear vinyl.

Designers: David Kampa and Eric Erickson

I don’t know golf, but I do know beer. So the talented Karl Heber and I made a line of brews to commemorate McGarrah-Jessee’s sometimes-kinda-sorta annual golf tournament. Grip it and sip it.

Designer: Karl Hebert

Noah Marion’s natural leather goods are handcrafted with heart. I helped write and concept Deluxe Now, a zine-inspired lookbook to launch this talented maker’s new South Austin shop.

Designer: Karl Hebert