R.S.V.P. and G.T.F.O.O.O.
An official-looking Eventbrite page blocked the calendars of over 2,000 hardly working Americans.
NOW STREAMING
On the day of, we broadcast a 10-hour livestream of best-practicy business stuff we begged people not to watch (they did anyway).
LOG ON. SIGN UP. DIP OUT.
An integrated series of social posts further inspired fans to skip work like a professional.
YOUR GET OUT OF WORK FREE CARD
We partnered with bars across the country where fans could “attend” the conference IRL. They posted about it on social, even though they probably shouldn’t have.